A visualization of the energy-saving problems

This paper focuses on the visualization of eco problems and latest green technologies, including energy-saving. Today, there are four color-graphic means in advertising: photography, graphics (drawing or computer graphics), font compositions, often a combination these. Our study considers imagery stylistics poster as type public advertising, ascertains that subject energy-saving light bulb visual stereotype prevails. The indicates importance system design thinking, use creative approaches educational process designers (metaphor, metonymy, hyperbole, association, allegory also) creating social appeals for wide audience – from young children to older generation. Moreover, it emphasized value design, aesthetic, moral well communicative aspects information environmental orientation within context this study.